A good Customer Relationship Management (CRM) solution makes it possible to manage key interactions with a customer – starting with marketing efforts during the buyer’s journey – to closing a sale – to continuing through the post-sale activities that build customer loyalty.  CRM software generally helps you manage these customer relationships in an organized way.  It also provides a centralized place to track prospect and customer interactions that are so important to running a business.

Prospects will choose to do business based on a good experience and happy customers will refer new customers.  Using a CRM solutions can help promote good experiences.  Also, some CRM solutions can extend to partners, suppliers, or other business contacts.  When well-defined processes are in place to communicate with and manage relationships in an ideal way, a business becomes well positioned for success.

Five Reasons To Invest In CRM

  1. A CRM System Provides an All-in-One Database
    Customer Relationship Management (CRM) Software provides a comprehensive, one-stop-shop database for all customer information including sales, contacts, support and customer services.  In fact, it doesn’t just hold information for customers, it holds information for everyone involved in your business, from vendors and suppliers to leads and current customers.  Instead of journeying through the breadcrumbs of a myriad of software solutions to follow the trail of a single buyer cycle, you can store everything in a single system for instant accessibility.
  2. A CRM System Will Help You Provide Better Customer Service
    Since CRM software has a central database allowing for instant access to every detail of a customer transaction or client relationship, it allows for better customer service.  Customers won’t have to move from department to department to get a response from a representative.  CRM systems are also programmed to send reminders to attend meetings, respond to emails, monitor complaints, and track calls.
  3. A CRM System Will Track Opportunities for Your Business
    It’s all too easy to lose an important contact to human error.  With CRM, this isn’t a concern.  You’ll have access to the latest information so that you can follow up on everything in a timely manner, track opportunities and stay on top of the latest negotiations against your competitors.
  4. A CRM System Helps Your Departments Stay Connected
    Struggling to get your sales and marketing teams to stay on the same page? With CRM, there’s no excuse.  A CRM system is a central web center where both teams can access the same pipeline and work together on the same projects.
  5. CRM Systems Provide a Significant ROI
    It can be difficult to comprehend the tangible benefits of a CRM system at first, but according to Nucleus Research, the average returns on every dollar invested in CRM range from $5.60 to $8.71.  Just to be clear, that’s an 871% ROI.

So What Makes A “Good” CRM?

  • Like making any other purchase, it’s important to know what to look for in a CRM software.  Here are some questions to ask during the CRM buying process:
  • How does the system scale?
  • Is it easy to customize?
  • Can I easily integrate my other critical business systems?
  • Is it available for mobile devices?
  • Is it user-friendly?
  • Does it support social channels?
  • Does it exploit big data?

Why Choose Sage CRM?

Sage CRM scales with your business.  As you grow and new technology develops, it’s vital that your CRM solutions grow too. Regardless of your size or industry, Sage CRM can easily be customized and adapted to fit your business.  Easily add fields, change screens and values without needing to write a single line of code.  Sage CRM also allows you to record enormous amounts of data from a multitude of channels, including social media.

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